Sure renews as the GAA’s Statistic Partner
Sure, Official Statistics Partner of the GAA, are proud to launch their 2019 campaign with brand ambassador, Ciaran Kilkenny.
The partnership, which has entered into its 2nd cycle of a 3-year partnership, promises to empower GAA fans with a deeper understanding of the components of success by breaking down individual and team statistics through conversation, head to head analysis and easy to digest infographics that explore and expose the numbers behind the performances that set the Championship alight.
Karen Murphy, Marketing Manager, Unilever Ireland, said: We are delighted to move into our fourth year as official statistics partner of the GAA. GAA fans are some of the most devoted in the world and we want to ensure they can enjoy and witness the games with the most innovative statistical information at their fingertips to help drive further conversation.
GAA President John Horan said: I look forward to what our ongoing partnership with Sure will add to the discussion around our games over the course of the Championship not least adding to the spectator experience but also seeing how teams put them to good use.
Never in the history of our games have statistics and analysis been brought to bear more on the preparation of our teams. A similar interest exists amongst those who follow and watch our games from the stands and terraces and of course those at home.
Dublin footballer Ciaran Kilkenny said: Were always looking for a competitive advantage and stats are now being used widely by the team and management as a way of gaining that over the opposition. Its only right that fans are now being empowered with a deeper understanding of stats and Im delighted to play a role as an ambassador for Sure.